Product growth, research and GTM. United States. November 2025 to present

Qonstrue

Qonstrue provides on-demand expertise and managed services for construction and physical industries, combining AI with verified experts and human assurance. My work spans product research, growth, market exploration, analytics and go-to-market: how the business communicates its value, which audiences show potential and where to improve.

• Research and audience definition: construction company business models, ideal customer profiles across company sizes and decision-maker roles, market needs and use cases.
• Messaging and positioning: value propositions for different audiences, website messaging and landing page variations.
• Experimentation and validation: audience segments, messaging, landing pages, tools and outreach methods, using engagement signals to decide what to explore next.
• Product analytics: product, website and campaign performance; event tracking, onboarding completion and drop-off with the product and technical teams; recurring performance updates.
• GTM systems and automation: I built Qonstrue's internal AI tool for go-to-market, a GTM operating system on Claude and Supabase that connects research, company discovery and audience qualification, making market research and go-to-market work more structured and repeatable.

Check the Buyer, an audience experiment. I tested whether construction sales teams want to know what a specific buyer requires before they can get approved, listed or specified. Across 307 LinkedIn connection requests: 113 accepted (36.8%), 76 of 143 messages opened (53.1%), 18 replies and 6 opportunities at pipeline stage. These are early demand signals, not signed customers.

Read the case study

Product management and growth. Canada

Wocker

AI-powered digital workers that help small businesses handle business tasks. I worked across product management and early-stage growth with the engineering team, looking past the interface to the offering, how to introduce it to the market and what would encourage businesses to try it.

• Product planning and development: product direction and priorities, turning requirements into tasks, coordinating development and feature planning.
• Product and market experimentation: product ideas, pricing and the commercial offering, acquisition channels and outreach, and how different audiences respond to the value proposition.
• Launch and early growth: launch planning and market execution, organic distribution across channels, and ways to build awareness and encourage trials.

wocker.ai

Product design. Singapore

Buildas

Senior Product Designer, designing digital products across industries and problem spaces. This is where I built much of my foundation in user needs, structuring digital experiences and turning requirements into usable interfaces.

• User flows, information architecture, wireframes and high-fidelity interface design.
• Interactive prototypes, responsive experiences, design documentation and developer handoff.
• Close work with stakeholders and engineering teams.

10+ digital products, including GRC, quantitative finance, healthcare and productivity. Selected: Risktech GRC, AnyQuant, Peak Health, Eyre, GetDesky, Resilient Power, Bargn.

Tools: Figma, Miro.