Product, user behaviour and growth
I use research, product analytics and experimentation to understand how people experience products, find what to improve and drive adoption.
Over 6+ years I have worked across 15+ digital products, with founders, product teams and businesses in 11+ countries and five regions. My experience spans SaaS, fintech, GRC, ERP, trading platforms, savings products and consumer technology.
What I work across
User research, market research, competitor and audience research, and the patterns that inform product decisions.
Product usage, website performance, onboarding and conversion signals, to find friction and opportunities.
Testing ideas, pricing, messaging, landing pages, audiences and channels to see what is worth pursuing.
Turning what I learn about the product and its users into clearer positioning and value propositions.
Lightweight prototypes, so ideas can be explored and tested before full development.
Selected work
Let's connect
I'd like to connect with product teams, founders and businesses that want to understand their users, improve product performance and explore growth.